Why Does Amazon Deliver So Late Now? Here’s What You’re Not Seeing — and What You Can Do About It

We’ve all been there. You click “Buy Now” on Amazon with Prime confidence, expecting it in two days. But then — Delivery: Arriving next Tuesday. Or worse… “Delayed. We’ll email you when we have a new date.”

So, what’s going on?

📦 1. Amazon Isn’t Slower — It’s Overloaded

Amazon runs on scale, not speed. During the holidays, millions of people are all trying to get their gifts at the same time. Warehouses overflow. Trucks are backed up. Delivery windows get pushed.

Even if a product says “In Stock,” it may not be near you. Amazon prioritizes efficiency over urgency — meaning your gift might take a detour across four states before landing at your door.

🔄 2. Third-Party Sellers Are the Secret Middlemen

Over 60% of products on Amazon aren’t actually sold by Amazon — they’re from third-party sellers. Many don’t use Amazon’s fulfillment (FBA), which means your gift may be sitting in someone’s basement waiting to be shipped… eventually.

So when Amazon says “Estimated Delivery Dec 23–Jan 3”? That’s not a bug — it’s the system trying to cover its tracks.

📉 3. Prime Isn’t What It Used to Be

That little blue checkmark used to mean “2-day shipping.” Now it can mean “2 days after it ships.” Which might be… a while.

In peak season, Amazon extends those windows quietly. The illusion of instant delivery disappears — and by then, your gift might miss the tree entirely.

🛍️ So What Can You Do? Shop Small. Shop Direct.

If you're tired of wondering if your gift will arrive on time, try something better: shop from a small business that actually cares when it gets to your door.

When you buy from a small shop:

• You’re dealing with real humans — not bots, warehouse queues, or tracking black holes

• Orders are usually shipped same or next day, often faster than Amazon during the holidays

• Your order actually matters to the person packing it — and they’ll treat it that way

At Tree Treasures, we ship fast, we pack with care, and we make Christmas shopping personal again. Our inventory is live. Our turnaround is fast. And our customers come back because they know we deliver — literally and figuratively.

🎁 This Year, Make the Shift

Amazon might get your order there… eventually.
But small businesses? We get it there on time — and with heart.

Shop smart. Shop small.
Make your holidays a little more magical.